Case Study: Maximizing Revenue & Retail Foot Traffic With Co-Op Advertising On College Schedule Magnets
Background
A radio station operating in a highly competitive market of 100,000 people sought an innovative way to increase advertising revenue while providing tangible value to its advertisers. With businesses constantly looking for effective and affordable ways to attract customers, the station developed a unique co-op advertising program centered around college football and basketball schedule magnets. This initiative leveraged the excitement surrounding local college sports to create a win-win situation for both the station and its advertising partners.
Challenge
The radio station needed to stand out in a crowded media landscape where businesses had numerous advertising options, from digital marketing to traditional print ads. Advertisers wanted solutions that directly translated into increased foot traffic and sales, while the radio station aimed to enhance its revenue streams beyond traditional airtime sales.
Solution: Co-Op Advertising with College Sports Schedule Magnets
To address these challenges, the radio station launched a seasonal co-op advertising program. Participating businesses had the opportunity to feature their logos alongside the radio station’s branding on high-quality, durable college sports schedule magnets. These magnets were distributed throughout the community, ensuring prolonged visibility and engagement.
Implementation
- Advertiser Partnerships: Local businesses, including restaurants, sporting goods stores, and car dealerships, were invited to join the program at a cost-effective sponsorship rate.
- Distribution Strategy: The station and advertisers distributed the magnets at their retail locations, community events, and local college games.
- Cross-Promotion: Advertisers received bonus radio spots as part of the package, ensuring their brand reached audiences both on-air and in households.
- Community Engagement: The radio station used social media and in-person giveaways to further amplify reach.
Results
The campaign exceeded expectations, delivering tangible benefits for both the radio station and advertisers:
- The radio station increased advertising revenue by 35% during each sports season due to co-op participation.
- Advertisers reported a 20-40% boost in store visits, with many customers mentioning the magnets as a reason for their visit.
- The campaign fostered long-term advertiser relationships, with 85% of businesses renewing participation for subsequent seasons.
Conclusion
By leveraging the widespread enthusiasm for college sports, the radio station successfully turned schedule magnets into a powerful co-op advertising tool. The initiative not only generated significant profit for the station but also provided measurable value to advertisers, solidifying their investment in radio advertising as a key component of their marketing strategy.
Contact Us to start the conversation for your 2025 Co-Op Advertising Program Using College Sports Schedule Magnets