Case Study: Enhancing Brand Visibility with College Football Conference Schedule Magnets
Company Overview
A leading national construction equipment rental company, serving contractors, real estate developers, and infrastructure firms, sought an innovative way to maintain brand presence among key industry professionals. Operating in a competitive market, the company needed a marketing strategy that would ensure continuous exposure to its website, toll-free number, and QR-code for easy equipment rental access.
Challenge
With numerous competitors in the construction equipment rental industry, the company aimed to stay top-of-mind among project managers, site supervisors, and decision-makers. Traditional marketing methods such as brochures and direct mail had limited engagement. The company needed a promotional item that would be both useful and prominently displayed in job site offices, trailers, and other key work spaces.
Solution
Starting several years ago, the company implemented a nationwide promotional campaign utilizing large magnets featuring college football schedules for major conferences: SEC, ACC, PAC-12, and BIG 10. Each company location across the country received magnets tailored to the most relevant college football conferences in their region.
Key design features included:
- Regional College Football Schedules to increase the magnets’ usefulness and appeal.
- Large Print Area displaying the company’s website, toll-free number, and QR-code for quick access to rental services.
- Durable Magnetic Material ensuring longevity on job site refrigerators, metal desks, and office boards.
The magnets were strategically distributed to:
- Construction sites
- Building managers
- Real estate developers
- Road builders
- Large-scale construction companies
Results
Over the course of several years, this initiative led to significant benefits:
- Increased Brand Recognition: The magnets were frequently used as reference tools, keeping the company’s contact details visible daily.
- Enhanced Customer Engagement: The QR-code allowed construction professionals to quickly access the company’s inventory and rental services.
- Widespread Distribution: By leveraging local branches, the campaign ensured targeted and effective distribution across key markets.
- Long-Term Exposure: Unlike disposable marketing materials, these magnets remained in use throughout entire football seasons and beyond.
- Stronger Regional Connections: Customizing the magnets for different areas reinforced the company’s local presence while maintaining national brand consistency.
By aligning the campaign with a beloved national pastime, the construction equipment rental company successfully increased engagement and brand visibility, reinforcing its position as an industry leader across multiple regions.
Contact Us to send us a message to start the conversation for your 2025 College Schedule Magnet Needs!