Case Study: College Football Schedule Magnets Drive Leads for a Residential Real Estate Brokerage
Background
For over five years, a well-established residential real estate brokerage with 14 agents has utilized college football schedule magnets as a key marketing strategy. Each year, these customized magnets prominently feature each agent’s photo and contact information, ensuring high visibility among homeowners, buyers, and investors. This simple yet effective marketing approach has helped the brokerage maintain a strong presence in the community and generate a consistent flow of leads.
Challenge
In an industry where timing is critical, the brokerage needed a way to stay top-of-mind with potential clients when they were ready to buy or sell residential properties. Traditional advertising methods such as direct mail and digital ads had mixed results, often getting overlooked or forgotten. The team sought a cost-effective, long-lasting marketing tool that would provide value while reinforcing their brand.
Solution: College Football Schedule Magnets
Recognizing the deep-rooted enthusiasm for college football in their region, the brokerage adopted a strategy of distributing branded football schedule magnets every year. Each agent received personalized magnets with their photo and contact details printed at the top, which were then distributed to their past clients, prospects, friends, and local businesses.
Implementation
- Targeted Distribution: Agents provided magnets to their personal networks, including previous clients, open house attendees, and community event participants.
- Local Business Partnerships: Magnets were placed in coffee shops, gyms, and grocery stores where potential clients would frequently see them and be able to take them home.
- Referral Program: Agents encouraged recipients to share the magnets with friends and family, increasing their reach.
- Year-Round Visibility: Unlike traditional advertising, the magnets remained on refrigerators and office desks for months, reinforcing the brokerage’s presence well into the new year.
Results
The campaign consistently delivered impressive results. Each fall, the brokerage saw a 20-30% increase in inbound inquiries, with many leads referencing the magnets. The long shelf life of the magnets ensured continued engagement, leading to steady referrals and repeat business. Over the years, this strategy has contributed to hundreds of transactions, reinforcing the brokerage’s reputation and market dominance.
Conclusion
By leveraging the community’s passion for college football, the brokerage has successfully turned a simple marketing tool into a powerful lead-generation strategy. The annual football schedule magnet campaign remains an essential component of their marketing plan, delivering measurable results and sustained business growth.
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